On this page there’s 4 highlights (view in Baymard Premium) outlining what B&H Photo are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)

The screenshot was taken on December 7, 2017 and depicts B&H Photo’s Comparison Tool. In total, we’ve reviewed 77 of B&H Photo’s page designs. To see them all, visit the full B&H Photo UX case study.