On this page there’s 2 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
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The screenshot was taken on April 21, 2024 and depicts Macy’s Sorting Tool. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #511
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #521
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access