Page Designs

214 ‘Sorting Tool’ Design Examples

Also referred to as: Sort Feature

What’s this? Here you’ll find 214 “Sorting Tool” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 149 e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Solid sorting features enable users to order products by the attributes they care about — something that can dramatically speed up the user’s product-exploration and -selection process.

During Baymard’s large-scale usability testing sorting proved to be a crucial part of the users’ product-finding process. Sorting is particularly popular as a soft-boundary alternative to filtering, with many users frequently opting to sort rather than filter because they don’t have a strict range in mind (”I care about cost, but I haven’t decided on a specific budget”), or for parameters where the user lacks the necessary domain knowledge to specify the hard cut-off points required by a filter.

More ‘Sorting Tool’ Insights

  • Our testing shows that sorting is a generally under-prioritized area of e-commerce that has remained largely unchanged for the past 10–15 years (the entire history of modern e-commerce), with little-to-no innovation. In fact, some sites have started removing sorting features from their product lists altogether in a misguided attempt at simplification. This trend and general stagnation stands in sharp contrast to how important sorting features are to users.

  • Even for users with extensive domain knowledge or just general web shrewdness, in testing sorting proved to be a powerful feature and was often combined with filtering (“I filter the cameras for ‘water resistant’ models and $300–$500, and then sort that list by customer ratings to see the ‘best ones’ first”).

  • Learn More: Besides exploring the 214 “Sorting Tool” page design examples below, you may also want to read our related article on “Don’t Base ‘Customer Ratings’ Sorting on Averages Only” and “Category-Specific Sorting: A New Way to Sort Products”.

  • Get Full Access: To see all of Baymard’s product list and filtering research findings you’ll need Baymard Premium access. (Premium also provides you full access to 78,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


214 ‘Sorting Tool’ Page Designs
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