Baymard Institute Home Articles Benchmarks Page Designs Research Catalog Audit Service About Search

Sorting Tool

188 ‘Sorting Tool’ design examples with UX annotations by Baymard researchers

What’s this? Here you’ll find 188 annotated “Sorting Tool” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Solid sorting features enable users to order products by the attributes they care about — something that can dramatically speed up the user’s product-exploration and -selection process.

More ‘Sorting Tool’ Insights

Our testing shows that sorting is a generally under-prioritized area of e-commerce that has remained largely unchanged for the past 10–15 years (the entire history of modern e-commerce), with little-to-no innovation. In fact, some sites have started removing sorting features from their product lists altogether in a misguided attempt at simplification. This trend and general stagnation stands in sharp contrast to how important sorting features are to users.
During usability testing sorting proved to be a crucial part of the users’ product-finding process. Sorting is particularly popular as a soft-boundary alternative to filtering, with many users frequently opting to sort rather than filter because they don’t have a strict range in mind (”I care about cost, but I haven’t decided on a specific budget”), or for parameters where the user lacks the necessary domain knowledge to specify the hard cut-off points required by a filter.
Even for users with extensive domain knowledge or just general web shrewdness, in testing sorting proved to be a powerful feature and was often combined with filtering (“I filter the cameras for ‘water resistant’ models and $300–$500, and then sort that list by customer ratings to see the ‘best ones’ first”).
Mobile Examples: Besides the desktop examples below, we also have 25+ mobile examples of Filtering Options implementations.
Learn More: Besides exploring the 188 “Sorting Tool” page design examples below, you may also want to read our related article on “Don’t Base ‘Customer Ratings’ Sorting on Averages Only” and “Category-Specific Sorting: A New Way to Sort Products”.
Get Full Access: To see all of Baymard’s 97 product list and filtering research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)

Fresh Direct (2021)

19 adhered 12 violated

REI (2021)

10 adhered 2 violated

Van Cleef & Arpels (2021)

10 adhered 3 violated

Argos (2021)

7 adhered 3 violated

Kohl's (2021)

7 adhered 1 violated

W.W. Grainger, Inc. (2021)

7 adhered 7 violated

Hayneedle (2021)

7 adhered 2 violated

Marks & Spencer  (2021)

6 adhered 1 violated

John Lewis (2021)

6 adhered 4 violated

HP (2021)

6 adhered 3 violated

Sears (2021)

6 adhered 2 violated

Lowe's (2021)

6 adhered 1 violated

L.L. Bean (2021)

6 adhered 2 violated

Chewy (2021)

5 adhered 1 violated

Guitar Center (2021)

5 adhered 1 violated

Cabela's (2021)

5 adhered 3 violated

Newegg (2021)

5 adhered 3 violated

Overstock (2021)

5 adhered 4 violated

J.C. Penney (2021)

5 adhered 2 violated

Northern Tool (2021)

5 adhered 3 violated

Costco (2021)

4 adhered 4 violated

Dell (2021)

4 adhered 4 violated

Microsoft (2021)

4 adhered 4 violated

Build.com (2021)

4 adhered 5 violated

Musician's Friend (2021)

4 adhered 3 violated

GAP (2021)

4 adhered 4 violated

Albertsons (2021)

4 adhered 0 violated

Verizon (2021)

4 adhered 3 violated

Sports Direct (2021)

3 adhered 3 violated

Dick's Sporting Goods (2021)

3 adhered 3 violated

Lego (2021)

3 adhered 3 violated

Smyths (2021)

3 adhered 3 violated

Vitamin World (2021)

3 adhered 3 violated

The Vitamin Shoppe (2021)

3 adhered 3 violated

Ulta Beauty (2021)

3 adhered 2 violated

Gilt (2021)

3 adhered 3 violated

Foot Locker (2021)

3 adhered 5 violated

Urban Outfitters (2021)

3 adhered 4 violated

American Eagle Outfitters (2021)

3 adhered 3 violated

Williams-Sonoma (2021)

3 adhered 5 violated

Crate & Barrel (2021)

3 adhered 4 violated

Sainsbury's (2021)

3 adhered 1 violated

Xfinity (2021)

3 adhered 2 violated

Gucci (2021)

3 adhered 1 violated

Zooplus (2021)

2 adhered 2 violated

Thomann (2021)

2 adhered 4 violated

Shop Apotheke (2021)

2 adhered 4 violated

CVS (2021)

2 adhered 3 violated

Peapod (2021)

2 adhered 3 violated

Bell (2021)

2 adhered 4 violated

TAG Heuer (2021)

2 adhered 2 violated

Jimmy Choo (2021)

2 adhered 2 violated

Ocado (2021)

1 adhered 4 violated

Orange (2021)

1 adhered 4 violated

Arrow (2020)

8 adhered 12 violated

Victoria's Secret (2020)

5 adhered 3 violated

Macy's (2020)

5 adhered 1 violated

Home Depot (2020)

5 adhered 2 violated

Target (2020)

5 adhered 2 violated

Walmart (2020)

5 adhered 2 violated

B&H Photo (2020)

5 adhered 1 violated

Best Buy (2020)

4 adhered 3 violated

Apple (2020)

4 adhered 2 violated

Walgreens (2020)

4 adhered 2 violated

Wayfair (2020)

4 adhered 2 violated

Amazon (2020)

4 adhered 2 violated

Sephora (2020)

4 adhered 3 violated

Nike (2020)

4 adhered 3 violated

Etsy (2020)

3 adhered 3 violated

Office Depot (2020)

3 adhered 4 violated

H&M (2020)

3 adhered 3 violated

Debenhams (2020)

3 adhered 3 violated

Staples (2020)

3 adhered 4 violated

Adidas (2020)

3 adhered 4 violated

Crutchfield (2020)

3 adhered 3 violated

ASOS (2020)

3 adhered 3 violated

Nordstrom (2020)

3 adhered 2 violated

Disney Store (2020)

2 adhered 4 violated

Zalando (2020)

2 adhered 4 violated

IKEA (2020)

2 adhered 3 violated

Thermo Fisher (2020)

1 adhered 0 violated

Berlin Packaging (2020)

1 adhered 1 violated

Cole-Parmer (2020)

0 adhered 2 violated

Macy's (2018)

6 adhered 2 violated

REI (2018)

6 adhered 2 violated

Victoria's Secret (2018)

6 adhered 2 violated

J.C. Penney (2018)

6 adhered 2 violated

Neiman Marcus (2018)

5 adhered 2 violated

Toys'R'Us (2018)

5 adhered 3 violated

Gilt (2018)

5 adhered 2 violated

Microsoft (2018)

5 adhered 2 violated

Apple (2018)

5 adhered 3 violated

TigerDirect (2018)

4 adhered 4 violated

Costco (2018)

4 adhered 3 violated

Musician's Friend (2018)

4 adhered 3 violated

Argos (2018)

4 adhered 4 violated

H&M (2018)

4 adhered 2 violated

IKEA (2018)

4 adhered 3 violated

Adidas (2018)

4 adhered 4 violated

ASOS (2018)

4 adhered 2 violated

Cabela's (2018)

4 adhered 4 violated

Bass Pro Shops (2018)

4 adhered 4 violated

Etsy (2018)

4 adhered 3 violated

Sephora (2018)

4 adhered 5 violated

Foot Locker (2018)

4 adhered 4 violated

L.L. Bean (2018)

4 adhered 4 violated

Walgreens (2018)

3 adhered 4 violated

Ann Taylor (2018)

3 adhered 5 violated

Tesco (2018)

3 adhered 5 violated

Marks & Spencer (2018)

3 adhered 5 violated

John Lewis (2018)

3 adhered 4 violated

Zalando (2018)

3 adhered 4 violated

Disney (2018)

3 adhered 5 violated

Nike (2018)

3 adhered 6 violated

Debenhams (2018)

2 adhered 5 violated

HP (2018)

2 adhered 5 violated

American Eagle Outfitters (2018)

2 adhered 3 violated

Urban Outfitters (2018)

2 adhered 6 violated

Best Buy (2017)

6 adhered 2 violated

Wayfair (2017)

6 adhered 2 violated

Lowe's (2017)

6 adhered 2 violated

Amazon (2017)

6 adhered 1 violated

Overstock (2017)

6 adhered 2 violated

Walmart (2017)

6 adhered 1 violated

Sears (2017)

6 adhered 2 violated

Dell (2017)

5 adhered 3 violated

Newegg (2017)

5 adhered 2 violated

B&H Photo (2017)

5 adhered 3 violated

Crutchfield (2017)

5 adhered 3 violated

Williams Sonoma (2017)

5 adhered 3 violated

Home Depot (2017)

5 adhered 2 violated

Northern Tool (2017)

5 adhered 3 violated

Target (2017)

5 adhered 2 violated

Kohl's (2017)

5 adhered 3 violated

Office Depot (2017)

4 adhered 4 violated

Crate & Barrel (2017)

4 adhered 4 violated

Build.com (2017)

4 adhered 4 violated

Nordstrom (2017)

4 adhered 3 violated

Hayneedle (2017)

3 adhered 3 violated

Staples (2017)

3 adhered 3 violated

Grainger (2017)

3 adhered 4 violated

Rakuten (2017)

3 adhered 3 violated

Apple (2015)

5 adhered 13 violated

Kohl's (2015)

5 adhered 1 violated

Grainger (2015)

5 adhered 0 violated

Walmart (2015)

4 adhered 1 violated

Best Buy (2015)

4 adhered 3 violated

Sephora (2015)

4 adhered 1 violated

Amazon (2015)

4 adhered 1 violated

Neiman Marcus (2015)

4 adhered 1 violated

Victoria's Secret (2015)

4 adhered 0 violated

Northern Tool (2015)

4 adhered 2 violated

Diapers.com (2015)

3 adhered 2 violated

Macy's (2015)

3 adhered 0 violated

HSN (2015)

3 adhered 3 violated

Bass Pro Shops (2015)

3 adhered 3 violated

Musician's Friend (2015)

3 adhered 3 violated

DICK'S Sporting Goods (2015)

3 adhered 1 violated

REI (2015)

3 adhered 1 violated

Newegg (2015)

3 adhered 3 violated

Disney (2015)

3 adhered 1 violated

Toys'R'Us (2015)

3 adhered 1 violated

Staples (2015)

3 adhered 6 violated

Sears (2015)

3 adhered 1 violated

Ralph Lauren (2015)

3 adhered 0 violated

Gilt (2015)

3 adhered 1 violated

Home Depot (2015)

3 adhered 0 violated

Build.com (2015)

3 adhered 1 violated

Williams Sonoma (2015)

3 adhered 5 violated

B&H Photo (2015)

2 adhered 2 violated

Walgreens (2015)

2 adhered 1 violated

Dell (2015)

2 adhered 5 violated

Cabela's (2015)

2 adhered 3 violated

Nordstrom (2015)

2 adhered 2 violated

TigerDirect (2015)

2 adhered 3 violated

Office Depot (2015)

2 adhered 6 violated

J.C. Penney (2015)

2 adhered 2 violated

Foot Locker (2015)

2 adhered 2 violated

Urban Outfitters (2015)

2 adhered 2 violated

Crate & Barrel (2015)

2 adhered 2 violated

Beauty.com (2015)

1 adhered 3 violated

Rakuten (2015)

1 adhered 3 violated

Crutchfield (2015)

1 adhered 3 violated

Target (2015)

1 adhered 2 violated

Nike (2015)

1 adhered 2 violated

Ann Taylor (2015)

0 adhered 4 violated

Wayfair (2014)

6 adhered 1 violated

Hayneedle (2014)

2 adhered 4 violated

Navigation

Sorting Tool