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Sorting Tool

134 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 134 annotated “Sorting Tool” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Solid sorting features enable users to order products by the attributes they care about — something that can dramatically speed up the user’s product-exploration and -selection process.

More ‘Sorting Tool’ Insights

Our testing shows that sorting is a generally under-prioritized area of e-commerce that has remained largely unchanged for the past 10–15 years (the entire history of modern e-commerce), with little-to-no innovation. In fact, some sites have started removing sorting features from their product lists altogether in a misguided attempt at simplification. This trend and general stagnation stands in sharp contrast to how important sorting features are to users.
During usability testing sorting proved to be a crucial part of the users’ product-finding process. Sorting is particularly popular as a soft-boundary alternative to filtering, with many users frequently opting to sort rather than filter because they don’t have a strict range in mind (”I care about cost, but I haven’t decided on a specific budget”), or for parameters where the user lacks the necessary domain knowledge to specify the hard cut-off points required by a filter.
Even for users with extensive domain knowledge or just general web shrewdness, in testing sorting proved to be a powerful feature and was often combined with filtering (“I filter the cameras for ‘water resistant’ models and $300–$500, and then sort that list by customer ratings to see the ‘best ones’ first”).
Mobile Examples: Besides the desktop examples below, we also have 25+ mobile examples of Filtering Options implementations.
Learn More: Besides exploring the 134 “Sorting Tool” page design examples below, you may also want to read our related article on “Don’t Base ‘Customer Ratings’ Sorting on Averages Only” and “Category-Specific Sorting: A New Way to Sort Products”.
Get Full Access: To see all of Baymard’s 97 product list and filtering research findings you’ll need Baymard Premium access. (Premium also provides you full access to 61,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)

Arrow (2020)

8 adhered 12 violated

Victoria's Secret (2020)

5 adhered 3 violated

Macy's (2020)

5 adhered 1 violated

Home Depot (2020)

5 adhered 2 violated

Target (2020)

5 adhered 2 violated

Walmart (2020)

5 adhered 2 violated

B&H Photo (2020)

5 adhered 1 violated

Best Buy (2020)

4 adhered 3 violated

Apple (2020)

4 adhered 2 violated

Walgreens (2020)

4 adhered 2 violated

Wayfair (2020)

4 adhered 2 violated

Amazon (2020)

4 adhered 2 violated

Sephora (2020)

4 adhered 3 violated

Nike (2020)

4 adhered 3 violated

Etsy (2020)

3 adhered 3 violated

Office Depot (2020)

3 adhered 4 violated

H&M (2020)

3 adhered 3 violated

Debenhams (2020)

3 adhered 3 violated

Staples (2020)

3 adhered 4 violated

Adidas (2020)

3 adhered 4 violated

Crutchfield (2020)

3 adhered 3 violated

ASOS (2020)

3 adhered 3 violated

Nordstrom (2020)

3 adhered 2 violated

Disney Store (2020)

2 adhered 4 violated

Zalando (2020)

2 adhered 4 violated

IKEA (2020)

2 adhered 3 violated

Thermo Fisher (2020)

1 adhered 0 violated

Berlin Packaging (2020)

1 adhered 1 violated

Cole-Parmer (2020)

0 adhered 2 violated

Macy's (2018)

6 adhered 2 violated

REI (2018)

6 adhered 2 violated

Victoria's Secret (2018)

6 adhered 2 violated

J.C. Penney (2018)

6 adhered 2 violated

Neiman Marcus (2018)

5 adhered 2 violated

Toys'R'Us (2018)

5 adhered 3 violated

Gilt (2018)

5 adhered 2 violated

Microsoft (2018)

5 adhered 2 violated

Apple (2018)

5 adhered 3 violated

TigerDirect (2018)

4 adhered 4 violated

Costco (2018)

4 adhered 3 violated

Musician's Friend (2018)

4 adhered 3 violated

Argos (2018)

4 adhered 4 violated

H&M (2018)

4 adhered 2 violated

IKEA (2018)

4 adhered 3 violated

Adidas (2018)

4 adhered 4 violated

ASOS (2018)

4 adhered 2 violated

Cabela's (2018)

4 adhered 4 violated

Bass Pro Shops (2018)

4 adhered 4 violated

Etsy (2018)

4 adhered 3 violated

Sephora (2018)

4 adhered 5 violated

Foot Locker (2018)

4 adhered 4 violated

L.L. Bean (2018)

4 adhered 4 violated

Walgreens (2018)

3 adhered 4 violated

Ann Taylor (2018)

3 adhered 5 violated

Tesco (2018)

3 adhered 5 violated

Marks & Spencer (2018)

3 adhered 5 violated

John Lewis (2018)

3 adhered 4 violated

Zalando (2018)

3 adhered 4 violated

Disney (2018)

3 adhered 5 violated

Nike (2018)

3 adhered 6 violated

Debenhams (2018)

2 adhered 5 violated

HP (2018)

2 adhered 5 violated

American Eagle Outfitters (2018)

2 adhered 3 violated

Urban Outfitters (2018)

2 adhered 6 violated

Best Buy (2017)

6 adhered 2 violated

Wayfair (2017)

6 adhered 2 violated

Lowe's (2017)

6 adhered 2 violated

Amazon (2017)

6 adhered 1 violated

Overstock (2017)

6 adhered 2 violated

Walmart (2017)

6 adhered 1 violated

Sears (2017)

6 adhered 2 violated

Dell (2017)

5 adhered 3 violated

Newegg (2017)

5 adhered 2 violated

B&H Photo (2017)

5 adhered 3 violated

Crutchfield (2017)

5 adhered 3 violated

Williams Sonoma (2017)

5 adhered 3 violated

Home Depot (2017)

5 adhered 2 violated

Northern Tool (2017)

5 adhered 3 violated

Target (2017)

5 adhered 2 violated

Kohl's (2017)

5 adhered 3 violated

Office Depot (2017)

4 adhered 4 violated

Crate & Barrel (2017)

4 adhered 4 violated

Build.com (2017)

4 adhered 4 violated

Nordstrom (2017)

4 adhered 3 violated

Hayneedle (2017)

3 adhered 3 violated

Staples (2017)

3 adhered 3 violated

Grainger (2017)

3 adhered 4 violated

Rakuten (2017)

3 adhered 3 violated

Apple (2015)

5 adhered 13 violated

Kohl's (2015)

5 adhered 1 violated

Grainger (2015)

5 adhered 0 violated

Walmart (2015)

4 adhered 1 violated

Best Buy (2015)

4 adhered 3 violated

Sephora (2015)

4 adhered 1 violated

Amazon (2015)

4 adhered 1 violated

Neiman Marcus (2015)

4 adhered 1 violated

Victoria's Secret (2015)

4 adhered 0 violated

Northern Tool (2015)

4 adhered 2 violated

Diapers.com (2015)

3 adhered 2 violated

Macy's (2015)

3 adhered 0 violated

HSN (2015)

3 adhered 3 violated

Bass Pro Shops (2015)

3 adhered 3 violated

Musician's Friend (2015)

3 adhered 3 violated

DICK'S Sporting Goods (2015)

3 adhered 1 violated

REI (2015)

3 adhered 1 violated

Newegg (2015)

3 adhered 3 violated

Disney (2015)

3 adhered 1 violated

Toys'R'Us (2015)

3 adhered 1 violated

Staples (2015)

3 adhered 6 violated

Sears (2015)

3 adhered 1 violated

Ralph Lauren (2015)

3 adhered 0 violated

Gilt (2015)

3 adhered 1 violated

Home Depot (2015)

3 adhered 0 violated

Build.com (2015)

3 adhered 1 violated

Williams Sonoma (2015)

3 adhered 5 violated

B&H Photo (2015)

2 adhered 2 violated

Walgreens (2015)

2 adhered 1 violated

Dell (2015)

2 adhered 5 violated

Cabela's (2015)

2 adhered 3 violated

Nordstrom (2015)

2 adhered 2 violated

TigerDirect (2015)

2 adhered 3 violated

Office Depot (2015)

2 adhered 6 violated

J.C. Penney (2015)

2 adhered 2 violated

Foot Locker (2015)

2 adhered 2 violated

Urban Outfitters (2015)

2 adhered 2 violated

Crate & Barrel (2015)

2 adhered 2 violated

Beauty.com (2015)

1 adhered 3 violated

Rakuten (2015)

1 adhered 3 violated

Crutchfield (2015)

1 adhered 3 violated

Target (2015)

1 adhered 2 violated

Nike (2015)

1 adhered 2 violated

Ann Taylor (2015)

0 adhered 4 violated

Wayfair (2014)

6 adhered 1 violated

Hayneedle (2014)

2 adhered 4 violated

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Sorting Tool