On this page there’s 1 highlight (view in Baymard Premium) outlining what Apple are doing right and wrong.
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The screenshot was taken on October 6, 2023 and depicts Apple’s Image Gallery Overlay. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #783
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
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