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Image Gallery Overlay
120 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 120 annotated “Image Gallery Overlay” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
On the product page, a commonly found way to display detailed product images is though an ‘Image Gallery Overlay’ — an overlay/modal window that often contains a complete and more detailed view of all the product images and videos.
More ‘Image Gallery Overlay’ Insights
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Time and again during our testing the design of the image gallery User Interface caused users to overlook the very images they were trying to seek out, as well as causing users to not be able to properly enlarge the images (to perform a detailed visual inspection). A particularly common pitfall that 40% of sites suffer from is truncating thumbnails in the image gallery without a sufficiently clear truncation indication — something that was the cause for multiple direct site abandonments during testing, as users overlooked all of the truncated images and didn’t feel like they had enough visual information about a product.
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Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Product Page implementations.
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Learn More: Besides exploring the 120 “Image Gallery Overlay” page design examples below, you may also want to read our related articles “Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)”, “Ensure All Product Images Have Sufficient Resolution and Level of Zoom”, and “Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model”.
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Get Full Access: To see all of Baymard’s 103 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Verizon (2021)
6 adhered 3 violated
B&H Photo (2021)
5 adhered 0 violated
Dell (2021)
3 adhered 0 violated
TAG Heuer (2021)
3 adhered 1 violated
Home Depot (2021)
2 adhered 2 violated
Walmart (2021)
2 adhered 0 violated
Zalando (2021)
2 adhered 0 violated
Crutchfield (2021)
2 adhered 0 violated
Thomann (2021)
2 adhered 0 violated
Neiman Marcus (2021)
1 adhered 1 violated
Newegg (2021)
1 adhered 0 violated
Overstock (2021)
1 adhered 0 violated
Musician's Friend (2021)
1 adhered 0 violated
Marks & Spencer (2021)
1 adhered 0 violated
John Lewis (2021)
1 adhered 0 violated
Foot Locker (2021)
1 adhered 0 violated
American Eagle Outfitters (2021)
1 adhered 0 violated
Hayneedle (2021)
1 adhered 0 violated
Sears (2021)
1 adhered 0 violated
Best Buy (2021)
1 adhered 0 violated
Etsy (2021)
1 adhered 0 violated
Victoria's Secret (2021)
1 adhered 0 violated
H&M (2021)
1 adhered 0 violated
Target (2021)
1 adhered 1 violated
Sephora (2021)
1 adhered 0 violated
Nike (2021)
1 adhered 0 violated
IKEA (2021)
1 adhered 1 violated
Apple Inc. (2021)
1 adhered 0 violated
Chewy (2021)
1 adhered 1 violated
Guitar Center (2021)
1 adhered 1 violated
Dick's Sporting Goods (2021)
1 adhered 2 violated
Lego (2021)
1 adhered 0 violated
CVS (2021)
1 adhered 0 violated
Orange (2021)
1 adhered 3 violated
Van Cleef & Arpels (2021)
1 adhered 1 violated
Bang & Olufsen (2021)
1 adhered 1 violated
Jimmy Choo (2021)
1 adhered 1 violated
Gucci (2021)
1 adhered 1 violated
Tesco (2021)
0 adhered 1 violated
Costco (2021)
0 adhered 1 violated
Microsoft (2021)
0 adhered 1 violated
Lowe's (2021)
0 adhered 1 violated
Williams-Sonoma (2021)
0 adhered 1 violated
Crate & Barrel (2021)
0 adhered 1 violated
Grainger (2021)
0 adhered 1 violated
Build.com (2021)
0 adhered 1 violated
Northern Tool (2021)
0 adhered 1 violated
Amazon (2021)
0 adhered 1 violated
Zooplus (2021)
0 adhered 1 violated
Sports Direct (2021)
0 adhered 1 violated
Shop Apotheke (2021)
0 adhered 1 violated
Bell (2021)
0 adhered 2 violated
Louis Vuitton (2021)
0 adhered 2 violated
Berlin Packaging (2020)
4 adhered 8 violated
Thermofischer (2020)
3 adhered 1 violated
Cole-Parmer (2020)
2 adhered 4 violated
Arrow (2020)
1 adhered 4 violated
Hitachi UK (2020)
1 adhered 4 violated
B&H Photo (2019)
8 adhered 2 violated
Crutchfield (2019)
7 adhered 2 violated
Nordstrom (2019)
7 adhered 2 violated
Lowe's (2019)
7 adhered 3 violated
Newegg (2019)
6 adhered 5 violated
Debenhams (2019)
5 adhered 3 violated
Build.com (2019)
5 adhered 2 violated
Sears (2019)
5 adhered 0 violated
TigerDirect (2019)
4 adhered 4 violated
HP (2019)
4 adhered 4 violated
Microsoft (2019)
4 adhered 6 violated
Best Buy (2019)
4 adhered 4 violated
Neiman Marcus (2019)
3 adhered 0 violated
Adidas (2019)
3 adhered 1 violated
Sephora (2019)
3 adhered 3 violated
Victoria's Secret (2019)
3 adhered 2 violated
Apple Inc. (2019)
3 adhered 0 violated
Staples (2019)
3 adhered 2 violated
Hayneedle (2019)
3 adhered 2 violated
Williams Sonoma (2019)
3 adhered 2 violated
Home Depot (2019)
3 adhered 2 violated
H&M (2019)
2 adhered 1 violated
Etsy (2019)
2 adhered 1 violated
Amazon (2019)
2 adhered 1 violated
Target (2019)
2 adhered 1 violated
IKEA (2019)
1 adhered 1 violated
Zalando (2019)
1 adhered 1 violated
Northern Tool (2019)
1 adhered 2 violated
Overstock (2019)
1 adhered 2 violated
Walmart (2019)
0 adhered 2 violated
B&H Photo (2017)
11 adhered 1 violated
Musician's Friend (2017)
10 adhered 1 violated
Argos (2017)
10 adhered 0 violated
Best Buy (2017)
10 adhered 3 violated
Lowe's (2017)
10 adhered 2 violated
Wayfair (2017)
9 adhered 1 violated
Build.com (2017)
9 adhered 0 violated
Home Depot (2017)
9 adhered 1 violated
John Lewis (2017)
8 adhered 0 violated
Crutchfield (2017)
8 adhered 0 violated
Williams Sonoma (2017)
8 adhered 1 violated
TigerDirect (2017)
7 adhered 4 violated
Debenhams (2017)
7 adhered 2 violated
Marks & Spencer (2017)
7 adhered 0 violated
Zalando (2017)
6 adhered 2 violated
Victoria’s Secret (2017)
6 adhered 3 violated
HP (2017)
6 adhered 4 violated
Newegg (2017)
6 adhered 2 violated
Apple (2017)
6 adhered 4 violated
Northern Tool (2017)
6 adhered 1 violated
Overstock (2017)
6 adhered 2 violated
Tesco (2017)
5 adhered 4 violated
Hayneedle (2017)
5 adhered 1 violated
Amazon (2017)
5 adhered 1 violated
Nordstrom (2017)
5 adhered 2 violated
Ann Taylor (2017)
4 adhered 2 violated
Microsoft (2017)
3 adhered 6 violated
Office Depot (2017)
3 adhered 1 violated
Rakuten (2017)
3 adhered 1 violated
Walmart (2017)
1 adhered 3 violated
Target (2017)
1 adhered 1 violated
Sears (2017)
1 adhered 0 violated