On this page there’s 13 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 525 user reviews section examples.)
The screenshot was taken on August 31, 2022 and depicts Amazon’s User Reviews Section. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #739
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #743
Importance: Essential · Multi-Platform
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Research Guideline #1160
Importance: Detail · Multi-Platform
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Research Guideline #750
Importance: Essential · Multi-Platform
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Research Guideline #749
Importance: Impactful · Multi-Platform
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Research Guideline #756
Importance: Impactful · Multi-Platform
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Research Guideline #742
Importance: Impactful · Multi-Platform
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Research Guideline #1127
Importance: Impactful · Multi-Platform
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Research Guideline #765
Importance: Impactful · Multi-Platform
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Research Guideline #746
Importance: Impactful · Multi-Platform
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Research Guideline #767
Importance: Impactful · Multi-Platform
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Research Guideline #1161
Importance: Impactful · Multi-Platform
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Research Guideline #785
Importance: Impactful · Multi-Platform
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