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User Reviews Section
111 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 111 annotated “User Reviews Section” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
User reviews aren’t just important, they are critical to users’ purchasing decisions. During our large-scale usability testing, 95% of users relied on reviews to evaluate the product or learn more about products. In some cases, users mainly used the product information contained in the reviews instead of the product descriptions or spec sheets.
More ‘User Reviews Section’ Insights
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Despite the importance of reviews, our benchmark reveals that most e-commerce sites have severe issues. For example, 60% of sites require too-much data in order to submit a review, in particular requiring an account, with the consequence being that there aren’t many reviews available for a product. And 80% of sites don’t respond to even just some of the most negative reviews (not even for the site’s best-selling products) despite users consistently interpreting a site’s response to negative reviews as a strong indication of a site having good customer service.
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Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Product Page implementations.
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Learn More: Besides exploring the 111 “User Reviews Section” design examples below, you may also want to read our related articles
“The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls” and “5 Requirements for the ‘Ratings Distribution Summary’ on the Product Page”. -
Get Full Access: To see all of Baymard’s 101 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Walgreens (2019)
10 adhered 2 violated
REI (2019)
10 adhered 3 violated
Dell (2019)
10 adhered 2 violated
Crutchfield (2019)
9 adhered 3 violated
Best Buy (2019)
9 adhered 3 violated
Staples (2019)
9 adhered 3 violated
Lowe's (2019)
9 adhered 3 violated
Build.com (2019)
9 adhered 4 violated
Rakuten (2019)
9 adhered 3 violated
Overstock (2019)
9 adhered 4 violated
Musician's Friend (2019)
8 adhered 4 violated
Debenhams (2019)
8 adhered 5 violated
Disney Store (2019)
8 adhered 5 violated
Microsoft (2019)
8 adhered 4 violated
Office Depot (2019)
8 adhered 4 violated
Hayneedle (2019)
8 adhered 4 violated
Home Depot (2019)
8 adhered 5 violated
Kohl's (2019)
8 adhered 4 violated
Costco (2019)
7 adhered 5 violated
Adidas (2019)
7 adhered 5 violated
Bass Pro Shops (2019)
7 adhered 5 violated
Foot Locker (2019)
7 adhered 5 violated
GAP (2019)
7 adhered 5 violated
L.L. Bean (2019)
7 adhered 5 violated
Williams Sonoma (2019)
7 adhered 5 violated
Walmart (2019)
7 adhered 4 violated
Neiman Marcus (2019)
6 adhered 6 violated
John Lewis (2019)
6 adhered 6 violated
American Eagle Outfitters (2019)
6 adhered 6 violated
HP (2019)
6 adhered 6 violated
Apple Inc. (2019)
6 adhered 6 violated
Newegg (2019)
6 adhered 6 violated
B&H Photo (2019)
6 adhered 6 violated
Amazon (2019)
6 adhered 4 violated
Ann Taylor (2019)
5 adhered 7 violated
Cabela's (2019)
5 adhered 7 violated
Sephora (2019)
5 adhered 7 violated
J.C. Penney (2019)
5 adhered 7 violated
Victoria's Secret (2019)
5 adhered 6 violated
Nike (2019)
5 adhered 7 violated
Wayfair (2019)
5 adhered 6 violated
Tesco (2019)
4 adhered 7 violated
Marks & Spencer (2019)
4 adhered 7 violated
IKEA (2019)
4 adhered 8 violated
Zalando (2019)
4 adhered 8 violated
Nordstrom (2019)
4 adhered 8 violated
Crate & Barrel (2019)
4 adhered 6 violated
Northern Tool (2019)
4 adhered 7 violated
Etsy (2019)
4 adhered 6 violated
Macy's (2019)
4 adhered 8 violated
Sears (2019)
4 adhered 7 violated
Target (2019)
4 adhered 6 violated
H&M (2019)
3 adhered 6 violated
Argos (2019)
3 adhered 6 violated
Urban Outfitters (2019)
3 adhered 8 violated
TigerDirect (2019)
2 adhered 9 violated
REI (2017)
12 adhered 3 violated
Best Buy (2017)
10 adhered 3 violated
Build.com (2017)
10 adhered 6 violated
Walgreens (2017)
9 adhered 3 violated
Lowe's (2017)
9 adhered 4 violated
Foot Locker (2017)
8 adhered 7 violated
Microsoft (2017)
8 adhered 4 violated
Newegg (2017)
8 adhered 4 violated
Crutchfield (2017)
8 adhered 4 violated
Wayfair (2017)
8 adhered 4 violated
Grainger (2017)
8 adhered 4 violated
Tesco (2017)
7 adhered 7 violated
Adidas (2017)
7 adhered 5 violated
L.L. Bean (2017)
7 adhered 5 violated
Cabela's (2017)
7 adhered 7 violated
HP (2017)
7 adhered 6 violated
GAP (2017)
7 adhered 5 violated
Walmart (2017)
7 adhered 5 violated
Costco (2017)
6 adhered 6 violated
Musician's Friend (2017)
6 adhered 5 violated
Bass Pro Shops (2017)
6 adhered 8 violated
Disney (2017)
6 adhered 6 violated
Victoria’s Secret (2017)
6 adhered 6 violated
J.C. Penney (2017)
6 adhered 6 violated
Staples (2017)
6 adhered 6 violated
Office Depot (2017)
6 adhered 6 violated
Apple (2017)
6 adhered 6 violated
Amazon (2017)
6 adhered 5 violated
Kohl's (2017)
6 adhered 4 violated
Ann Taylor (2017)
5 adhered 7 violated
Macy's (2017)
5 adhered 7 violated
Toys'R'Us (2017)
5 adhered 6 violated
B&H Photo (2017)
5 adhered 7 violated
Northern Tool (2017)
5 adhered 5 violated
Williams Sonoma (2017)
5 adhered 6 violated
Sears (2017)
5 adhered 5 violated
Nordstrom (2017)
5 adhered 7 violated
American Eagle Outfitters (2017)
4 adhered 8 violated
Crate & Barrel (2017)
4 adhered 6 violated
Home Depot (2017)
4 adhered 6 violated
Rakuten (2017)
4 adhered 7 violated
Sephora (2017)
4 adhered 8 violated
Nike (2017)
4 adhered 9 violated
Debenhams (2017)
3 adhered 8 violated
Marks & Spencer (2017)
3 adhered 9 violated
Hayneedle (2017)
3 adhered 6 violated
Dell (2017)
3 adhered 7 violated
John Lewis (2017)
3 adhered 6 violated
Zalando (2017)
3 adhered 9 violated
Etsy (2017)
3 adhered 8 violated
Urban Outfitters (2017)
3 adhered 8 violated
TigerDirect (2017)
2 adhered 9 violated
Argos (2017)
2 adhered 7 violated
Overstock (2017)
2 adhered 8 violated
Target (2017)
2 adhered 7 violated