On this page there’s 13 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 43 ‘Accounts & Self-Service: ‘My Account’ Drop-Down’ design examples.)

The screenshot was taken July 12, 2018 and depicts ASOS’s ‘My Account’ Drop-Down. In total, we’ve reviewed 27 of ASOS’s design elements. To see them all, visit the full ASOS UX case study.