On this page there’s 5 highlights (view in Baymard Premium) outlining what B&H Photo are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on November 9, 2022 and depicts B&H Photo’s Address Book. In total, we’ve reviewed 77 of B&H Photo’s page designs. To see them all, visit the full B&H Photo UX case study.