On this page there’s 3 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
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The screenshot was taken on October 22, 2023 and depicts Apple’s Order Returns. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #927
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #897
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 2 extra images, Underlying UX research
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Research Guideline #924
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access