On this page there’s 4 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 124 store pickup examples.)

The screenshot was taken on May 27, 2019 and depicts Macy’s Store Pickup. In total, we’ve reviewed 77 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.