On this page there’s 2 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 10 size finder examples.)
The screenshot was taken on June 7, 2024 and depicts Macy’s Size Finder. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #2594
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #2533
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 4 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access