Also referred to as: Fit Finder, Size Calculator, Size Checker, Size Advisor, "Find My Size", "Which Size Fits Me?"
What’s this? Here you’ll find 4 “Size Finder” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 250 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
A “Size Finder” is an interactive solution that provides personalized size and fit recommendations. During testing, several participants needed more than the static information provided by “Size Guides”. In truth, a sizable group of users need more guidance and prefer an interactive approach when it comes to discovering their size on a specific site.
To ensure that users have a better chance of finding their correct size in relation to a clothing item’s measurements, apparel sites should therefore offer a “Size Finder” on the product page — yet 36% of our test sites didn’t have one.
More ‘Spec Sheet’ Insights
The “Size Finder” is an additional sizing help tool that should be offered alongside the traditional size or measurement chart.
Learn More: Besides exploring the 4 “Size Finder” design examples below, you may also want to read our related article “83% of Apparel Sites Don’t Provide Sufficient Sizing Information — 10 Best Practices on Sizing”.
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Code samples, demos, and key stats for usability.