Page Designs

4 ‘Size Finder’ Design Examples

Also referred to as: Fit Finder, Size Calculator, Size Checker, Size Advisor, "Find My Size", "Which Size Fits Me?"

What’s this? Here you’ll find 4 “Size Finder” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 245 e-commerce sites. (Note: this is less than 1% of the full research catalog.)

A “Size Finder” is an interactive solution that provides personalized size and fit recommendations. During testing, several participants needed more than the static information provided by “Size Guides”. In truth, a sizable group of users need more guidance and prefer an interactive approach when it comes to discovering their size on a specific site.
To ensure that users have a better chance of finding their correct size in relation to a clothing item’s measurements, apparel sites should therefore offer a “Size Finder” on the product page — yet 36% of our test sites didn’t have one.

More ‘Spec Sheet’ Insights

  • The “Size Finder” is an additional sizing help tool that should be offered alongside the traditional size or measurement chart.

  • Learn More: Besides exploring the 4 “Size Finder” design examples below, you may also want to read our related article “83% of Apparel Sites Don’t Provide Sufficient Sizing Information — 10 Best Practices on Sizing”.

  • Get Full Access: To see all of Baymard’s product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 130,000 hours of UX research findings, 650+ e-commerce UX guidelines, and 150,000+ UX performance scores.)


4 ‘Size Finder’ Page Designs
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