Amazon’s App Homepage

500 of 1139 Homepage Examples:

On this page there’s 16 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1139 homepage examples.)

The screenshot was taken on August 30, 2022 and depicts Amazon’s Homepage. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.

Neutral

Research Guideline #349

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Violated Low

Research Guideline #944

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Adhered High

Research Guideline #343

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Issue Resolved

Research Guideline #788

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Issue Resolved

Research Guideline #284

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Adhered High

Research Guideline #290

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research

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Violated High

Research Guideline #957

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, Editor’s note, 2 extra images, Underlying UX research

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Adhered High

Research Guideline #1096

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research

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Violated Low

Research Guideline #240

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research

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Adhered High

Research Guideline #237

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, 4 extra images, Underlying UX research

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Violated Low

Research Guideline #1498

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research

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Adhered High

Research Guideline #264

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, Underlying UX research

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Adhered High

Research Guideline #249

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research

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Adhered High

Research Guideline #238

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, Underlying UX research

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Violated High

Research Guideline #958

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research

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Adhered Low

Research Guideline #236

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, Editor’s note, Underlying UX research

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