On this page there’s 32 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1139 homepage examples.)

The screenshot was taken on December 16, 2022 and depicts Apple’s Homepage. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.