On this page there’s 14 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on September 28, 2023 and depicts Apple’s Homepage. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.