On this page there’s 20 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on January 15, 2024 and depicts Amazon’s Homepage. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.