On this page there’s 23 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1163 homepage examples.)
The screenshot was taken on April 4, 2024 and depicts Macy’s Homepage. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #930
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, UX advice, 3 extra images, Underlying UX research
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Research Guideline #788
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #1095
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research
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Research Guideline #889
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #1083
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 2 extra images, Underlying UX research
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Research Guideline #957
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #237
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 5 extra images, Underlying UX research
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Research Guideline #1094
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 3 extra images, Underlying UX research
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Research Guideline #1204
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #1206
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #2128
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #1498
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 5 extra images, Underlying UX research
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Research Guideline #284
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #1096
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #238
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 3 extra images, Underlying UX research
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Research Guideline #290
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #958
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #240
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 2 extra images, Underlying UX research
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Research Guideline #249
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #236
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #252
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #940
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #250
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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