Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category navigation of 100 top e-commerce sites. You’re currently navigating by page type (Homepage). You can also navigate by case studies.

On this page there's 8 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken April 7, 2016 and depicts Amazon's Homepage.

In total, 6 of Amazon's pages have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Amazon case study.

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