On this page there’s 12 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1289 homepage examples.)

The screenshot was taken on December 5, 2019 and depicts Macy’s Homepage. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.