You’re browsing the 2013 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Product List). You can also navigate by site reviews.

On this page there’s 2 highlights (pro only) outlining what Disney are doing right and wrong. The screenshot was taken December 18, 2013 and depicts Disney's Product List.

In total, 7 Disney page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Disney case study.