This is a case study of Disney Store’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 862 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Disney Store’s overall e-commerce UX performance is mediocre. Their main culprits are broken Order Tracking & Returns, poor On-Site Search, and mediocre Homepage & Category performances.
First benchmarked in April 7, 2012, and reviewed 25 times since then, most recently December 12, 2022.
Overall UX Performance
866 Guidelines · Performance:
Desktop Web
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
On-Site Search
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
Product Page
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
23 pages of Disney Store’s e-commerce site, marked up with 330 best practice examples:
18 pages of Disney Store’s e-commerce site, marked up with 264 best practice examples:
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