You’re browsing the 2013 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Top-Level Navigation). You can also navigate by site reviews.

On this page there’s 7 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken November 13, 2013 and depicts Amazon's Top-Level Navigation.

In total, 6 Amazon page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Amazon case study.