On this page there’s 5 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 283 intermediary category page examples.)
The screenshot was taken on April 20, 2024 and depicts Macy’s Intermediary Category Page. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.
Research Guideline #307
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #309
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #308
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #312
Importance: Detail · Multi-Platform
Dig deeper: 3 extra images, Underlying UX research
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Research Guideline #311
Importance: Detail · Multi-Platform
Dig deeper: 3 extra images, Underlying UX research
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