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What’s this? Here you’ll find 35 annotated “Category Page” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Category Pages are typically used only for broad top-level categories that are so broad it doesn’t make sense to show users a product listing page. On mobile sites, these pages are particularly difficult to design, as the small mobile screen makes it difficult to simply scale down the desktop design and get good results, where users are provided with a decent overview of all the subcategories within the top-level category.
More ‘Category Page’ Insights
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Desktop Examples: Besides the mobile examples below, we also have 200+ desktop examples of Intermediary Category Page implementations.
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Learn More: Besides exploring the 35 mobile “Category Page” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
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Get Full Access: To see all of Baymard’s 297 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 54,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
H&M (2020)
8 adhered 5 violated
Target (2020)
7 adhered 0 violated
Argos (2020)
5 adhered 0 violated
W.W. Grainger, Inc. (2020)
5 adhered 1 violated
Sears (2020)
5 adhered 0 violated
Marks & Spencer (2020)
4 adhered 2 violated
Hayneedle (2020)
4 adhered 2 violated
Best Buy (2020)
4 adhered 1 violated
Microsoft (2020)
3 adhered 1 violated
Dell (2020)
3 adhered 0 violated
Lowe's (2020)
3 adhered 2 violated
W.W. Grainger, Inc. (2020)
3 adhered 2 violated
Overstock (2020)
3 adhered 3 violated
Rakuten (2020)
3 adhered 0 violated
Crate & Barrel (2020)
3 adhered 3 violated
REI (2020)
3 adhered 2 violated
Office Depot (2020)
3 adhered 1 violated
J.C. Penney (2020)
3 adhered 1 violated
Costco (2020)
2 adhered 1 violated
HP (2020)
2 adhered 2 violated
Victoria's Secret (2020)
2 adhered 2 violated
John Lewis (2020)
2 adhered 1 violated
Bass Pro Shops (2020)
1 adhered 2 violated
Etsy (2020)
1 adhered 1 violated
W.W. Grainger, Inc. (2020)
0 adhered 2 violated
Newegg (2020)
0 adhered 3 violated
Apple (2019)
9 adhered 1 violated
B&H Photo (2019)
7 adhered 2 violated
Build.com (2019)
5 adhered 0 violated
Walmart (2019)
4 adhered 0 violated
Staples (2019)
3 adhered 0 violated
Home Depot (2019)
3 adhered 0 violated
Wayfair (2019)
3 adhered 1 violated
IKEA (2019)
3 adhered 2 violated
Amazon (2019)
2 adhered 1 violated