Page Types Overview

Category Page

57 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 57 annotated “Category Page” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Category Pages are typically used only for broad top-level categories that are so broad it doesn’t make sense to show users a product listing page. On mobile sites, these pages are particularly difficult to design, as the small mobile screen makes it difficult to simply scale down the desktop design and get good results, where users are provided with a decent overview of all the subcategories within the top-level category.

More ‘Category Page’ Insights

  • Beside these mobile Category Pages we’ve also benchmarked the desktop versions; see the 74 desktop Intermediary Category Page examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 57 mobile “Category Page” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Urban Outfitters (2015)

5 adhered 5 violated

Staples (2015)

4 adhered 8 violated

Rakuten (2015)

4 adhered 6 violated

Newegg (2015)

4 adhered 0 violated

Foot Locker (2015)

3 adhered 5 violated

Gilt (2015)

3 adhered 7 violated

Walmart (2015)

3 adhered 3 violated

Nordstrom (2015)

3 adhered 6 violated

TigerDirect (2015)

2 adhered 0 violated

Dell (2015)

2 adhered 6 violated

Cabela's (2015)

2 adhered 1 violated

B&H Photo (2015)

1 adhered 1 violated

Diapers (2015)

1 adhered 1 violated

Amazon (2015)

1 adhered 0 violated

Sears (2015)

1 adhered 1 violated

Vitacost (2015)

0 adhered 0 violated

HP (2015)

0 adhered 1 violated

HP (2015)

0 adhered 1 violated

Costco (2015)

0 adhered 0 violated

Barnes & Noble (2015)

0 adhered 1 violated

Hayneedle (2015)

0 adhered 0 violated

Hayneedle (2015)

0 adhered 1 violated

Hayneedle (2015)

0 adhered 1 violated

Dell (2015)

0 adhered 0 violated

Nike (2015)

0 adhered 0 violated

Victoria’s Secret (2015)

0 adhered 0 violated

Northern Tool (2015)

0 adhered 0 violated

Northern Tool (2015)

0 adhered 6 violated

Gilt (2015)

0 adhered 4 violated

Diapers (2015)

0 adhered 1 violated

Sephora (2015)

0 adhered 2 violated

Sephora (2015)

0 adhered 0 violated

Toys'R'Us (2015)

0 adhered 1 violated

Amazon (2015)

0 adhered 1 violated

Amazon (2015)

0 adhered 0 violated

J.C. Penney (2015)

0 adhered 1 violated

Gap (2015)

0 adhered 0 violated

L.L. Bean (2015)

0 adhered 0 violated

Rakuten (2015)

0 adhered 2 violated

Walmart (2015)

0 adhered 3 violated

Newegg (2015)

0 adhered 2 violated

Newegg (2015)

0 adhered 0 violated

Nordstrom (2015)

0 adhered 1 violated

Kohl's (2015)

0 adhered 0 violated

Grainger (2014)

1 adhered 0 violated

Lowe's (2014)

1 adhered 1 violated

Lowe's (2014)

1 adhered 0 violated

Build.com (2014)

1 adhered 0 violated

Office Depot (2014)

1 adhered 0 violated

Grainger (2014)

0 adhered 0 violated

Home Depot (2014)

0 adhered 0 violated

Overstock (2014)

0 adhered 0 violated

Office Depot (2014)

0 adhered 0 violated

Office Depot (2014)

0 adhered 0 violated

Wayfair (2014)

0 adhered 1 violated

Williams-Sonoma (2014)

0 adhered 1 violated

Crate & Barrel (2014)

0 adhered 6 violated