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Category Page

17 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 17 annotated “Category Page” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

Category Pages are typically used only for broad top-level categories that are so broad it doesn’t make sense to show users a product listing page. On mobile sites, these pages are particularly difficult to design, as the small mobile screen makes it difficult to simply scale down the desktop design and get good results, where users are provided with a decent overview of all the subcategories within the top-level category.

More ‘Category Page’ Insights

Beside these mobile Category Pages we’ve also benchmarked the desktop versions; see the 74 desktop Intermediary Category Page examples.
Our research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study findings are already partially released in Baymard Premium and are expected to be fully released Q2 2019.

Learn More: Besides exploring the 17 mobile “Category Page” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.

Get Full Access: To see all of Baymard’s 190 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 49,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)