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What’s this? Here you’ll find 57 annotated “Category Page” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Category Pages are typically used only for broad top-level categories that are so broad it doesn’t make sense to show users a product listing page. On mobile sites, these pages are particularly difficult to design, as the small mobile screen makes it difficult to simply scale down the desktop design and get good results, where users are provided with a decent overview of all the subcategories within the top-level category.
More ‘Category Page’ Insights
- Beside these mobile Category Pages we’ve also benchmarked the desktop versions; see the 74 desktop Intermediary Category Page examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 57 mobile “Category Page” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Urban Outfitters (2015)
5 adhered 5 violated
Staples (2015)
4 adhered 8 violated
Rakuten (2015)
4 adhered 6 violated
Newegg (2015)
4 adhered 0 violated
Foot Locker (2015)
3 adhered 5 violated
Gilt (2015)
3 adhered 7 violated
Walmart (2015)
3 adhered 3 violated
Nordstrom (2015)
3 adhered 6 violated
TigerDirect (2015)
2 adhered 0 violated
Dell (2015)
2 adhered 6 violated
Cabela's (2015)
2 adhered 1 violated
B&H Photo (2015)
1 adhered 1 violated
Diapers (2015)
1 adhered 1 violated
Amazon (2015)
1 adhered 0 violated
Sears (2015)
1 adhered 1 violated
Vitacost (2015)
0 adhered 0 violated
HP (2015)
0 adhered 1 violated
HP (2015)
0 adhered 1 violated
Costco (2015)
0 adhered 0 violated
Barnes & Noble (2015)
0 adhered 1 violated
Hayneedle (2015)
0 adhered 0 violated
Hayneedle (2015)
0 adhered 1 violated
Hayneedle (2015)
0 adhered 1 violated
Dell (2015)
0 adhered 0 violated
Nike (2015)
0 adhered 0 violated
Victoria’s Secret (2015)
0 adhered 0 violated
Northern Tool (2015)
0 adhered 0 violated
Northern Tool (2015)
0 adhered 6 violated
Gilt (2015)
0 adhered 4 violated
Diapers (2015)
0 adhered 1 violated
Sephora (2015)
0 adhered 2 violated
Sephora (2015)
0 adhered 0 violated
Toys'R'Us (2015)
0 adhered 1 violated
Amazon (2015)
0 adhered 1 violated
Amazon (2015)
0 adhered 0 violated
J.C. Penney (2015)
0 adhered 1 violated
Gap (2015)
0 adhered 0 violated
L.L. Bean (2015)
0 adhered 0 violated
Rakuten (2015)
0 adhered 2 violated
Walmart (2015)
0 adhered 3 violated
Newegg (2015)
0 adhered 2 violated
Newegg (2015)
0 adhered 0 violated
Nordstrom (2015)
0 adhered 1 violated
Kohl's (2015)
0 adhered 0 violated
Grainger (2014)
1 adhered 0 violated
Lowe's (2014)
1 adhered 1 violated
Lowe's (2014)
1 adhered 0 violated
Build.com (2014)
1 adhered 0 violated
Office Depot (2014)
1 adhered 0 violated
Grainger (2014)
0 adhered 0 violated
Home Depot (2014)
0 adhered 0 violated
Overstock (2014)
0 adhered 0 violated
Office Depot (2014)
0 adhered 0 violated
Office Depot (2014)
0 adhered 0 violated
Wayfair (2014)
0 adhered 1 violated
Williams-Sonoma (2014)
0 adhered 1 violated
Crate & Barrel (2014)
0 adhered 6 violated