On this page there’s 7 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 889 main navigation examples.)

The screenshot was taken on October 10, 2025 and depicts Apple’s Main Navigation. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.