On this page there’s 12 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 735 main navigation examples.)
The screenshot was taken on November 4, 2021 and depicts Amazon’s Main Navigation. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #288
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #303
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #251
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #286
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #287
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #268
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 3 extra images, Underlying UX research
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Research Guideline #253
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 3 extra images, Underlying UX research
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Research Guideline #263
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #277
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #1008
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #261
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #282
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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