On this page there’s 18 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 563 payment examples.)
The screenshot was taken on February 2, 2022 and depicts Amazon’s Payment. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #660
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #588
Importance: Essential · Multi-Platform
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Research Guideline #664
Importance: Detail · Multi-Platform
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Research Guideline #568
Importance: Detail · Multi-Platform
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Research Guideline #582
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #594
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #591
Importance: Detail · Multi-Platform
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Research Guideline #723
Importance: Essential · Multi-Platform
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Research Guideline #721
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #1108
Importance: Detail · Multi-Platform
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Research Guideline #577
Importance: Impactful · Multi-Platform
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Research Guideline #681
Importance: Essential · Multi-Platform
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Research Guideline #707
Importance: Detail · Multi-Platform
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Research Guideline #586
Importance: Impactful · Multi-Platform
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Research Guideline #576
Importance: Impactful · Multi-Platform
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Research Guideline #1104
Importance: Impactful · Multi-Platform
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Research Guideline #609
Importance: Essential · Multi-Platform
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Research Guideline #726
Importance: Impactful · Multi-Platform
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