On this page there’s 6 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 360 autocomplete suggestions examples.)
The screenshot was taken on October 9, 2023 and depicts Apple’s Autocomplete Suggestions. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #404
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #359
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #1001
Importance: Essential · Multi-Platform
Dig deeper: 4 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #368
Importance: Essential · Multi-Platform
Dig deeper: 3 extra images, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #356
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #361
Importance: Impactful · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access