On this page there’s 7 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 317 autocomplete suggestions examples.)
The screenshot was taken on September 10, 2021 and depicts Apple’s Autocomplete Suggestions. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.