Amazon: ‘Search Field’ Page

Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the mobile site user experience of 50 major e-commerce sites. You’re currently navigating by page design (Search Field). You can also navigate by site reviews.

On this page there’s 6 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken August 26, 2014 and depicts Amazon's Search Field.

In total, 20 Amazon page designs have been benchmarked across 146 usability guidelines from the Mobile E-Commerce research study. See full Amazon case study.