On this page there’s 2 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 387 search field examples.)
The screenshot was taken on December 9, 2019 and depicts Apple’s Search Field. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.
Research Guideline #934
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #944
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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