Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the product page experience of 60 major e-commerce sites. You’re currently navigating by page design (Spec Sheet). You can also navigate by case studies.

On this page there's 4 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken April 6, 2017 and depicts Amazon's Spec Sheet.

In total, 6 of Amazon's pages have been benchmarked across 98 usability guidelines from the Product Page research study. See full Amazon case study.

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