On this page there’s 2 highlights (view in Baymard Premium) outlining what B&H Photo are doing right and wrong.
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The screenshot was taken on June 30, 2015 and depicts B&H Photo’s Cart. In total, we’ve reviewed 77 of B&H Photo’s page designs. To see them all, visit the full B&H Photo UX case study.
Research Guideline #208
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #104
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access