On this page there’s 16 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on June 22, 2022 and depicts Macy’s Cross-Sells. In total, we’ve reviewed 77 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.