On this page there’s 12 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 237 cross-sells examples.)

The screenshot was taken on September 2, 2022 and depicts Amazon’s Cross-Sells. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.