On this page there’s 1 highlight (view in Baymard Premium) outlining what B&H Photo are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 326 cross-sells examples.)

The screenshot was taken on January 19, 2026 and depicts B&H Photo’s Cross-Sells. In total, we’ve reviewed 80 of B&H Photo’s page designs. To see them all, visit the full B&H Photo UX case study.