On this page there’s 4 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 188 cross-sells examples.)

The screenshot was taken on May 4, 2021 and depicts Ulta Beauty’s Cross-Sells. In total, we’ve reviewed 34 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.