On this page there’s 18 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1409 customer info & address examples.)

The screenshot was taken on March 11, 2026 and depicts Ulta Beauty’s Customer Info & Address. In total, we’ve reviewed 76 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.