On this page there’s 3 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 266 store pickup examples.)

The screenshot was taken on July 27, 2026 and depicts Ulta Beauty’s Store Pickup. In total, we’ve reviewed 76 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.