On this page there’s 2 highlights (view in Baymard Premium) outlining what Lowe’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)
The screenshot was taken on January 22, 2015 and depicts Lowe’s Comparison Tool. In total, we’ve reviewed 83 of Lowe’s page designs. To see them all, visit the full Lowe’s UX case study.
Research Guideline #497
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #498
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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