On this page there’s 9 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 413 user reviews section examples.)

The screenshot was taken on April 26, 2021 and depicts Ulta Beauty’s User Reviews Section. In total, we’ve reviewed 34 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.