On this page there’s 3 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 532 ‘my account’ drop-down examples.)

The screenshot was taken on April 13, 2026 and depicts Ulta Beauty’s ‘My Account’ Drop-Down. In total, we’ve reviewed 76 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.