On this page there’s 12 highlights (view in Baymard Premium) outlining what B&H Photo are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on November 22, 2019 and depicts B&H Photo’s Homepage. In total, we’ve reviewed 77 of B&H Photo’s page designs. To see them all, visit the full B&H Photo UX case study.