On this page there’s 10 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1479 homepage examples.)

The screenshot was taken on April 19, 2021 and depicts Ulta Beauty’s Homepage. In total, we’ve reviewed 76 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.