On this page there’s 5 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 100 ‘Homepage & Category: Product Page’ design examples.)
The screenshot was taken November 14, 2013 and depicts Rakuten’s Product Page. In total, we’ve reviewed 36 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.