On this page there’s 6 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1239 product page examples.)

The screenshot was taken on March 21, 2016 and depicts Rakuten’s Product Page. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.