On this page there’s 36 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 billing address examples.)
The screenshot was taken on May 24, 2021 and depicts Ulta Beauty’s Billing Address. In total, we’ve reviewed 34 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.
Research Guideline #1100
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #677
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #676
Importance: Essential · Multi-Platform
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Research Guideline #652
Importance: Essential · Multi-Platform
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Research Guideline #637
Importance: Essential · Multi-Platform
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Research Guideline #668
Importance: Essential · Multi-Platform
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Research Guideline #720
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #719
Importance: Essential · Multi-Platform
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Research Guideline #722
Importance: Essential · Multi-Platform
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Research Guideline #948
Importance: Essential · Multi-Platform
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Research Guideline #557
Importance: Essential · Multi-Platform
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Research Guideline #555
Importance: Essential · Multi-Platform
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Research Guideline #625
Importance: Essential · Multi-Platform
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Research Guideline #626
Importance: Impactful · Multi-Platform
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Research Guideline #629
Importance: Impactful · Multi-Platform
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Research Guideline #686
Importance: Essential · Multi-Platform
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Research Guideline #561
Importance: Essential · Multi-Platform
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Research Guideline #627
Importance: Detail · Multi-Platform
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Research Guideline #1103
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #718
Importance: Impactful · Multi-Platform
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Research Guideline #731
Importance: Essential · Multi-Platform
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Research Guideline #558
Importance: Impactful · Multi-Platform
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Research Guideline #632
Importance: Impactful · Multi-Platform
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Research Guideline #544
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #543
Importance: Impactful · Multi-Platform
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Research Guideline #582
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #594
Importance: Essential · Multi-Platform
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Research Guideline #584
Importance: Essential · Multi-Platform
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Research Guideline #664
Importance: Detail · Multi-Platform
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Research Guideline #583
Importance: Impactful · Multi-Platform
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Research Guideline #591
Importance: Detail · Multi-Platform
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Research Guideline #577
Importance: Impactful · Multi-Platform
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Research Guideline #566
Importance: Essential · Multi-Platform
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Research Guideline #734
Importance: Impactful · Multi-Platform
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Research Guideline #730
Importance: Essential · Multi-Platform
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Research Guideline #638
Importance: Essential · Multi-Platform
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