Ulta Beauty’s Mobile Main Navigation

461 of 735 Main Navigation Examples:

On this page there’s 10 highlights (view in Baymard Premium) outlining what Ulta Beauty are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 735 main navigation examples.)

The screenshot was taken on May 24, 2021 and depicts Ulta Beauty’s Main Navigation. In total, we’ve reviewed 34 of Ulta Beauty’s page designs. To see them all, visit the full Ulta Beauty UX case study.

Adhered High

Research Guideline #303

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, Underlying UX research

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Adhered High

Research Guideline #287

Importance: Essential · Single-Platform

Dig deeper: Implementation breakdown, Underlying UX research

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Violated High

Research Guideline #1006

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Violated Low

Research Guideline #253

Importance: Essential · Multi-Platform

Dig deeper: Editor’s note, 1 extra image, Underlying UX research

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Violated High

Research Guideline #268

Importance: Essential · Multi-Platform

Dig deeper: 2 extra images, Underlying UX research

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Adhered High

Research Guideline #263

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Violated High

Research Guideline #300

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, Underlying UX research

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Violated High

Research Guideline #261

Importance: Essential · Multi-Platform

Dig deeper: 3 extra images, Underlying UX research

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Adhered High

Research Guideline #288

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, Underlying UX research

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Neutral

Research Guideline #996

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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