On this page there’s 5 highlights (view in Baymard Premium) outlining what B&H Photo are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 467 autocomplete suggestions examples.)

The screenshot was taken on August 20, 2025 and depicts B&H Photo’s Autocomplete Suggestions. In total, we’ve reviewed 80 of B&H Photo’s page designs. To see them all, visit the full B&H Photo UX case study.